It all started by writing both a letter and a manifesto for J&B whisky's proxy brand: Join and Blend. Later it turned into the New Year’s film that would reflect Join & Blend’s #GoBeyond statement. To the retro and classic visual world, we added elements that exceeded the expectations written in the letter. The goal was to reflect the free spirit of the current era along with the vintage touch.

"It was important to reflect this retro and free spirit in this project, especially for someone like me who likes to assemble time and space under an abstract roof."
-Sera R. Sezer