Directed a series of short-form social media videos for Yves Rocher, featuring well-known influencers and actors. Last year’s universe, created for a series of short-form social media videos for Yves Rocher and set in the brand’s winter garden, was reimagined this year inside the characters’ homes, transforming into a warm and heartfelt New Year’s celebration. Yves Rocher’s brand ambassadors became characters, welcoming the new year around a carefully curated table adorned with Yves Rocher products. Through the exchange of gifts in this warm, sincere atmosphere, the brand’s New Year spirit and products were naturally introduced to the audience through storytelling.